How to target the Maximum Audience with best web design in 2019

How to target the Maximum Audience with best web design in 2019

Web design is one of your best marketing assets, giving you a chance to gain more clients to make your business grow. A well-built and visually striking website design authenticates the company as a trustworthy and dependable service provider in the target market. But have you ever explored that whether your website is reaching to most of your targeted audiences or not?

In 2019, access to more devices means access to more potential customers:

The present era is of the digital world. In the preceding few years, the use of smart-phones has proliferated. Apart from desktops, the viewers are locating the websites through their tablets and smart-phones. Recent statistics show that there are approximately over five billion mobile devices in use and by the closure of 2019 there will be larger than 2.9 Billion smart-phone users. So, in 2019, the best way to approach a wide range of your potential customers is to design such a business website that works well on a smart-phone as well as on other screens. In a world where so much traffic is coming from mobile devices, it is important that we accommodate this factor through our website.

Responsive web design is the most popular answer to that requirement. If the design of your website is reactive, then it will be able to get fit into any size of the screen be it a 3-inch mobile device screen or a 19 inches desktop screen; Thus allowing your website to approach more no. of devices and hence users.

Responsive website design ---- Perfect solution that we need:

Approaching and capturing on-the-go audiences both are crucial for the success of a business website. Creating a responsive website design gives you increased access to your targeted audiences. Responsive sites are not only the chief trend in web design but these days they have become the necessity. If you do not have a responsive or mobile-friendly website, the chances are high that you are going to miss a large number of visitors on your site. Therefore, to ensure that your website reaches the maximum no. of users and potential clients it is a good idea to embrace the responsive design.

Responsive web design is a customary action of constructing websites that are suitable to work and display evenly on all types of devices, i.e. whether desktop or mobile, as the design adapts itself automatically as per the screen size of the user. This type of web design works on 3 primary principles, i.e. Flexible Grids, Media Queries and Flexible Media. Flexible grids make use of CSS and percentages instead of pixels for images to resize the content to fit the screen of the user's device. Media queries optimize the web design for different viewing contexts thus allowing the page to adjust according to the screen size. Flexible media uses scaling or CSS overflow to make the images load differently depending on the size of the device. This website design makes your site compatible with all types and size of devices.

This technique opens the path to reach both desktop users as well as mobile users. By opting for responsive design, you can get a significant boost in your online business and can succeed in your competitive marketplace. The popularity of responsive web design is rising at a breakneck pace, and in the imminent days, almost all the websites have to use this approach to access their viewers.

How responsive web design enhances the accessibility of a website to more no. of users?

      Makes the website flexible to work on all types of devices:

Responsive web design is the most flexible of all. These websites respond according to the user's device and modify themselves in terms of size and resolution depending on the device. So if someone is using a cell phone, he will view the mobile-friendly version of the site where the content and images resize themselves to fit the smaller screen. No matter on what device you view them, responsive sites provide all the users with the same information and page elements. Only the way of organization of pages gets changed according to the screen size of the devices.

As responsive websites can work on all types of devices, therefore, these sites give access to both the mobile as well as desktop users. Thus, by utilizing this website design, you can make your site to reach most of your potential customers and viewers.

      Makes your website to reach the farthest end of the corner:

Every viewer of your website may not be rich enough to afford the luxury of surfing the internet via making use of a personal computer or a desktop. But when you have a responsive web design, you can reach even those people who use mobile phones or tablets. Responsive websites help you in addressing all the users present out there searching for your products or services. This web design makes your website to access maximum no. of your targeted audiences and ensures to boost your ranking in Google's Search Engine Result Pages.

    

      Optimizes your website to load at a faster pace:

Mostly the users like to visit those websites which get loaded in less time. No one wants to ruin their valuable time on an ever-loading or a broken website. If your website does not get loaded in the first 3 seconds then for sure you are losing most of your targeted audiences. Losing a customer means taking your hard-earned business backwards.

When you possess a responsive website design, then it makes your website to load faster thus delivering the most luxurious user experience to your end users.  A responsive website can help you in making your viewers fall in love with your brand.  By loading faster, these sites boost your ranking and decrease your bounce rate thus ensuring that you are reaching maximum no. of your potential customers.

      Provides an improved experience to all your users:

With responsive web design, all the content and pages of a website become flexible across all screen resolutions and devices. Even if your viewers are viewing the website on their smart-phone, tablet or a laptop, they will find your site easy to navigate despite the differing screen sizes. Thus, responsive sites provide an optimal experience to all the users across the board. Your potential clients can read and browse the site with a minimum requirement of resizing and scrolling. A responsive website prevents the scattering of content over the page, blurring of images, as well as scrolling around the screen for reading or viewing the site. 

By improving the user experience, this web design will translate a positive perception of your brand and business to your targeted audience. When your customer gets easy access to your website on all platforms, they will return to you for more business in the future. Not only your happy viewers will come to you, but they will also recommend your site to other people, thus making your website to reach more no. of people.

      Your website becomes in line with Google recommendations:

Google also recommends the use of mobile-friendly responsive website designs. Mobile friendliness is one of Google's essential criteria to rank the websites in its search results. Google always reward these fully optimized responsive sites by ranking them higher in the search results algorithm. Moreover, to further enhance the mobile web experience Google has started to implement mobile-first indexing strategies which means that search engines now primarily crawl, index and rank the mobile version of the website.

Having a responsive web design helps our website to rank high in the search engine results pages. Gaining a good position means becoming ahead of our competitors and coming in direct view of our potential customers. Therefore, responsive sites help to approach most of our targeted audiences by making the site to rank at the top of the list.

      Makes social sharing easier:

If a website has responsive web design, then it makes social sharing easier for the viewers. The visitors of your site can share the information regarding the products and services offered by your company to other people. Responsive websites are one of the best medium to approach a bigger audience for your brand.

Conclusion:

Reaching the broad range of audiences is the most challenging but essential task for the success of a business website. You must understand how crucial your web design can be in making your website flourishing by dragging a lot of web users via responsive website design. Responsive design is not only good for your visitors but also good for search engine optimization (SEO).

Today, most of the web design companies are also offering responsive web design services to better approach and serve their clients. Even our company Sky For Web helps the clients to reach their destination of accessing more no. of users by providing them with the best responsive websites.

So, take a minute to look into the design of your website. Ensure to gift your site with a responsive web design which in turn will give you bigger audiences for your business.