The big picture from Google Marketing Live: With multi-channel campaigns, Google aims to own the funnel

The company introduced new and expanded ad surfaces for campaigns that run across multiple channels, and Search becomes a spoke in the wheel.

Please visit Search Engine Land for the full article.

https://searchengineland.com/the-big-picture-from-google-marketing-live-with-multi-channel-campaigns-google-aims-to-own-the-funnel-316925

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