Easy Ways to measure Social Media Performance

Measuring Social Media Posts and Social Media Analytics

The easiest way to find out the most beneficial posts for your small business is checking your social media analytics. It helps in discovering audiences that are most receptive to your brand.

To go for this, first determine the overall goals for your future social media efforts. Pen down what actions you'd like your audience to take as a result of your posts like share, purchase, click, etc. Your social goals should include:

•    To broadcast news to existing/potential customers

•    To tell about current or new products

•    To interact with customers

•    To increase clicks to your website

•    To build credibility in your niche

•    To drive customers to your store

•    To raise brand awareness and visibility

Sky For Web is a significant Web Design in Melbourne wide. We provide you with marketing solutions that can meet your social goals.

Different ways to Measure Performance of Social Media Marketing

It depends on the number of social media channels you are using.

Track Each Individual social media Platform

If you are using one or two social channels, go straight to the source to check your analytics. If you are using Facebook, just go to your business Facebook page. Now, click the Insights link along the top. It will give you information, page summary with page views, page likes, reach, post engagements, page actions and page followers etc. It answers many questions like-how your promotions are doing, what are the results of your recent posts, how are your tweets doing etc. Each platform provides its insights. Some are more beneficial than others.

From there, look at each post from each social media channel. You can decipher which ones performed well? What times were they posted? What types of posts were they? It provides an insight into what your spectators are most interested in each of your account. The answers to these queries vary greatly since all social media channels have a unique audience.

What to Look for in Analytics

 How to match up your analytics to your business goals? Following examples can help you out:

•    To drive essential traffic to your site, look at URL shares, link clicks, and conversions.

•    To boost awareness, check volume, exposure, reach, mentions, and impressions.

•    To measure engagement, look at likes, tweets, post shares, replies, and comments.

Which metrics are more significant to you will depend on your specific goals. On the whole, steady increase in fans, followers, and page likes is a considerable concern.

Thus, tools mentioned above can help you to decipher your social media analytics. Do you need help in managing your social media marketing? No worries! We’re here for you! CONTACT Sky For Web, Web Design Melbourne ONLINE OR REQUEST A FREE QUOTE on our content creation services or our social media to learn more.