Tuesday 30 April 2019

Google Q1 revenues $36.3 billion but miss Wall Street expectations

Mobile search and YouTube drove revenue gains, but growth of paid clicks has declined when compared with earlier quarters.

Please visit Search Engine Land for the full article.

https://searchengineland.com/google-q1-revenues-36-3-billion-but-miss-wall-street-expectations-316132

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Choosing the right marketing analytics solutions for your company

Nine data solutions to speed and heighten your marketing effectiveness.

Please visit Search Engine Land for the full article.

https://searchengineland.com/choosing-the-right-marketing-analytics-solutions-for-your-company-316123

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Parallel tracking goes live for Google Ads display campaigns May 1

Stay tuned for a date for video campaigns.

Please visit Search Engine Land for the full article.

https://searchengineland.com/parallel-tracking-goes-live-for-google-ads-display-campaigns-may-1-316117

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Google Search Console reports back on track after multi-week delay

You can finally now check your coverage and enhancement reports in Search Console after a three-week delay.

Please visit Search Engine Land for the full article.

https://searchengineland.com/google-search-console-reports-back-on-track-after-multi-week-delay-316108

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Google may decide to charge for Google My Business listings

If Google starts to charge for Google My Business listings it may introduce some issues for how Google defends their free/organic listings.

Please visit Search Engine Land for the full article.

https://searchengineland.com/google-may-decide-to-charge-for-google-my-business-listings-316098

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Here’s what you need to know about image optimization for SEO

Google’s updated image search interface isn’t the only tool keeping the spotlight on visual content and product discovery.

Please visit Search Engine Land for the full article.

https://searchengineland.com/heres-what-you-need-to-know-about-image-optimization-for-seo-316046

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Bing Ads rebrands to Microsoft Advertising

The new name reflects a broader focus on ad inventory, data and targeting capabilities.

Please visit Search Engine Land for the full article.

ttps://searchengineland.com/bing-ads-rebrands-to-microsoft-advertising-316090

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Friday 26 April 2019

The SEO Advantages of Machine-Readable HTML5 Semantic Markup

Google bug may select unrelated canonical URLs, could impact indexing

Breadcrumb trails on mobile may reflect unrelated URLs.

Please visit Search Engine Land for the full article.


https://searchengineland.com/google-bug-may-select-unrelated-canonical-urls-could-impact-indexing-316036

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Still have active destination URLs in Bing Ads? It’s time to migrate to final URLs

Say goodbye to standard text ads by the end of the year.

Please visit Search Engine Land for the full article.

https://searchengineland.com/still-have-active-destination-urls-in-bing-ads-its-time-to-migrate-to-final-urls-316025

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Younger users rely on snippets and knowledge panel, often don’t click, survey says

Yet ‘position zero’ doesn’t always win says survey, which reveals relatively discerning users.

Please visit Search Engine Land for the full article.

https://searchengineland.com/younger-users-rely-on-snippets-and-knowledge-panel-often-dont-click-survey-says-315963

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Google Ads script: How to automatically apply bid modifiers

Here’s a bid modifier script for in-market and remarketing audiences, device and location targeting.

Please visit Search Engine Land for the full article.

https://searchengineland.com/google-ads-script-how-to-automatically-apply-bid-modifiers-316017

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How to get brand URLs in Google AMP cache by extending TLS for Web Package

The path to effective keyword targeting in Google Shopping

Optimize shopping campaigns with n-grams.

Please visit Search Engine Land for the full article.

https://searchengineland.com/the-path-to-effective-keyword-targeting-in-google-shopping-315850

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Wednesday 24 April 2019

SEO guide to optimizing your LinkedIn profile for more connections, better leads

Learn how to craft messages for new connections and attract clients to your profile with this SEO guide to LinkedIn optimization.

Please visit Search Engine Land for the full article.

https://searchengineland.com/seo-guide-to-optimizing-your-linkedin-profile-for-more-connections-better-leads-315882

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Google search spend growth slows as click volume rises, reports show

Mobile continues to fuel growth in click share and spend, and Shopping remains steady growth vehicle for retail spend.

Please visit Search Engine Land for the full article.

https://searchengineland.com/google-search-spend-growth-slows-as-click-volume-rises-reports-show-315868

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App-marketer spending on Apple Search Ads equals Google, Facebook Combined

The data come from Kenshoo’s Q1 2019 Quarterly Trends Report, capturing trends from more than $6 billion in ad spend.

Please visit Search Engine Land for the full article.

https://searchengineland.com/app-marketer-spending-on-apple-search-ads-equals-google-facebook-combined-315918

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Google updates Custom Search mobile layout

Redesign includes the search box and refinements, thumbnails and pagination

Please visit Search Engine Land for the full article.

https://searchengineland.com/google-updates-custom-search-mobile-layout-315910

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Final call to enter the 2019 Search Engine Land Awards

Time is running out to wrap up your submissions for the 4th annual Search Engine Land Awards! That’s right – the final entry deadline is just a little more than a week away, Friday, April 13th at 11:59PM PST. 

Please visit Search Engine Land for the full article.

https://searchengineland.com/final-call-to-enter-the-2018-search-engine-land-awards-295772

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New European Google local SERPs prompt users to ‘find results on’ other sites

Google appears to be trying to prevent a formal local search antitrust complaint. 

Please visit Search Engine Land for the full article.

https://searchengineland.com/new-european-google-local-serps-prompt-users-to-find-results-on-other-sites-315822

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How positive online reviews affect your business - Sky For Web

Social media platforms have become the most magnanimous asset in online ventures. These handles help the business owners to reach their c...