Online-Marketing Terms Business Owners Must Know - Sky For Web

There are plenty of online marketing terms that seem like jargon to small businesses. Not only business owners are unaware of these terminologies, but they also lack understanding about how to utilize them in actual practice. Due to these reasons, these terms appear unpleasant to small business owners.

Here, we have penned down some basic terminologies concerning online marketing. You must become familiar with these terms to make your digital marketing efforts more efficient to capture a large number of inbound leads finally.

1. What is a landing page?

These are those pages which the web designers design for PPC, i.e. paid per click promotions. When the visitors click on a particular promotional link like on paid search results present on Google, they will reach the landing page.

Landing pages are different from the homepages. These pages target the particular product/service or function of a business, niche and keyword. The small business owners can utilize these pages to provide their visitors with relevant messages.  By offering excellent user experience, landing pages help to increase the conversion rates and leads.

Our website design company Melbourne, can create appealing landing pages for your PPC campaigns.

2. What are optimized pages?

Though very much similar to that of the landing pages, optimized pages are not the same as them. A PPC promotion makes your visitor land on a specific landing page. But optimized pages are those who rank high on the search engines.

The digital marketers’ often optimize certain pages of the sites by incorporating specific keywords in them to rank them higher in search engine result pages. Once the optimized pages rank higher in search results, the chance of getting more clicks and conversions also becomes raised.

3. Why do business owners need to have a homepage for their website?

As we have mentioned earlier, landing pages and optimized pages are essential for gaining search engine traffic. Though these pages are the most significant cause of website traffic, these do not mean everything. Small businesses can attract the remaining potential clients through promotional events or offline marketing campaigns. This traffic is that which you are not going to target.

Therefore, you must have a homepage for your website to grab the attention of those users whom you have not targeted yet. Moreover, you must ensure to optimize your homepage for providing positive user experience to your viewers. When this page offers easy accessibility and navigation, it will result in low bounce rates and higher conversions.