Showing posts with label Google. Show all posts
Showing posts with label Google. Show all posts

Sunday, 19 May 2019

Google updates Search Quality Evaluator Guidelines

The updates add guidelines on content expertise and interstitial pages, while lumping “E-A-T” in with “Page Quality.”

Please visit Search Engine Land for the full article.

 https://searchengineland.com/google-updates-search-quality-evaluator-guidelines-317189

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Conductor adds audience demographics and social media analytics to Searchlight platform

Multi-channel analytics are also available in a closed beta.

Please visit Search Engine Land for the full article.

 https://searchengineland.com/conductor-adds-audience-demographics-and-social-media-analytics-to-searchlight-platform-317170

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Google Ads unveils several fine-tuning controls for bidding strategies

Campaign-level conversions and a new smart bidding strategy are among the new features.

Please visit Search Engine Land for the full article.

 https://searchengineland.com/google-ads-unveils-several-fine-tuning-controls-for-bidding-strategies-317141


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Google says image search referrals will not get new source URL (but forgets to tell us)

The company teases publishers with more traffic data and then retracts that offer.

Please visit Search Engine Land for the full article.

  https://searchengineland.com/google-says-image-search-referrals-will-not-get-new-source-url-but-forgets-to-tell-us-317135

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Nextdoor emerges as a location marketing destination

Claiming pages and managing your reputation with customer ratings and reviews on this hyperlocal platform calls for a closer look from local business.

Please visit Search Engine Land for the full article.

 https://searchengineland.com/nextdoor-emerges-as-a-location-marketing-destination-316830

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Microsoft goes open source with one of its Bing algorithms

Microsoft’s Space Partition Tree and Graph algorithm enables developers to apply vector search to traditional, audio and visual queries.

Please visit Search Engine Land for the full article.

 https://searchengineland.com/microsoft-goes-open-source-with-one-of-its-bing-algorithms-317114

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Mobile, desktop search traffic split may have stabilized at roughly 60% – 40%

Hitwise found an average of 61.3% of searches across key categories were initiated on mobile devices.

Please visit Search Engine Land for the full article.

 https://searchengineland.com/mobile-desktop-search-traffic-split-may-have-stabilized-at-roughly-60-40-317091

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Yoast SEO 11.2 lets webmasters tailor their schema output

New filters facilitate adding or removing from the schema graph.

Please visit Search Engine Land for the full article.

 https://searchengineland.com/yoast-seo-11-2-lets-webmasters-tailor-their-schema-output-317079

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The big picture from Google Marketing Live: With multi-channel campaigns, Google aims to own the funnel

The company introduced new and expanded ad surfaces for campaigns that run across multiple channels, and Search becomes a spoke in the wheel.

Please visit Search Engine Land for the full article.

 https://searchengineland.com/the-big-picture-from-google-marketing-live-with-multi-channel-campaigns-google-aims-to-own-the-funnel-316925

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“Trips” consolidates Google’s travel offerings

Enables advertisers and marketers to reach travelers on desktop and mobile.

Please visit Search Engine Land for the full article.

 https://searchengineland.com/trips-consolidates-googles-travel-offerings-317052

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Saturday, 18 May 2019

3 ad copy mistakes keeping you from paid search success

Although Google provides data on keywords, bids and other aspects of your paid search campaigns, it tends to leave us hanging when it comes to ad copy.

Please visit Search Engine Land for the full article.

 https://searchengineland.com/3-ad-copy-mistakes-keeping-you-from-paid-search-success-316851

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Performance Planner now live in Google Ads: Shows predicted impact of campaign changes on conversions, clicks, more

Forecasts are calculated using historical campaign and auction data.

Please visit Search Engine Land for the full article.


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Train with Google and Microsoft, only at SMX Advanced

Don’t miss this chance to learn straight from the source!

Please visit Search Engine Land for the full article.

 https://searchengineland.com/train-with-google-and-microsoft-only-at-smx-advanced-317027

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Google says no core update or infrastructure changes have occurred despite chatter

The company says the rumors are not legit – there was no major update to Google search recently.

Please visit Search Engine Land for the full article.

 https://searchengineland.com/google-says-no-core-update-or-infrastructure-changes-have-occurred-despite-chatter-317013

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Google bringing new Shopping experience with personalization, local and better checkout to U.S. next

The redesign and new features aim to lure shoppers away from Amazon.

Please visit Search Engine Land for the full article.

 https://searchengineland.com/google-bringing-new-shopping-experience-with-personalization-local-and-better-checkout-to-u-s-next-316976

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Google’s giant gallery ads for search are coming: What they are and how you’ll pay for them

Advertisers can feature up to eight images in gallery ads, Google’s new mobile search ad format.

Please visit Search Engine Land for the full article.

 https://searchengineland.com/googles-giant-image-gallery-ads-for-search-are-coming-316914

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New native Discovery ad campaigns from Google monetize Discover feed for first time

Discovery campaigns run across YouTube home feed, Gmail social and promotions tabs and Google Discover feed. The company says 800 million people now use Discover monthly.

Please visit Search Engine Land for the full article.

 https://searchengineland.com/google-discovery-campaigns-discover-feed-316920

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Google announces new ‘discovery’ ad formats, revamped Shopping experience, native placements at Google Marketing Live

The company also announced a new Google Shopping experience that aspires to be more competitive with Amazon.

Please visit Search Engine Land for the full article.

 https://searchengineland.com/google-announces-new-discovery-ad-formats-for-mobile-search-and-native-placements-google-marketing-live-316926

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Welcome to the Golden Age of competitive research

One of the largest opportunities we have as PPC marketers is to seize the moment when competitors have stopped paying attention.

Please visit Search Engine Land for the full article.

 https://searchengineland.com/welcome-to-the-golden-age-of-competitive-research-316842

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Tuesday, 14 May 2019

I/O announcements have some applauding and others shaking their fists

Marketers continue to accuse Google of stealing their clicks.

Please visit Search Engine Land for the full article.

 https://searchengineland.com/i-o-announcements-have-some-applauding-and-others-shaking-their-fists-316616

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