Register for SMX Advanced by Saturday & enjoy up to $600 off on-site rates

Now is your chance to save big on advanced, actionable SEO and SEM tactics. Don’t miss out!

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https://searchengineland.com/register-for-smx-advanced-by-saturday-enjoy-up-to-600-off-on-site-rates-315793

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Google starts showing more images in the web search results

It might be time for you to focus a bit more on image SEO.

Please visit Search Engine Land for the full article.

https://searchengineland.com/google-starts-showing-more-images-in-the-web-search-results-315804

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The time has come to optimize for IRLs rather than URLs

Drive-to-store strategies have reached a tipping point where they can play a significant role in improving performance of online marketing due to more reliable tracking methods.

Please visit Search Engine Land for the full article.

https://searchengineland.com/the-time-has-come-to-optimize-for-irls-rather-than-urls-315797

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A new customer experience, how AI is changing marketing

Armed with data and insights, Watson Marketing empowers marketers to know their customers better than ever and help drive loyalty.

Please visit Search Engine Land for the full article.

https://searchengineland.com/a-new-customer-experience-how-ai-is-changing-marketing-307658

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Google takes baby steps to monetize Google Assistant, Google Home

There’s a multi-faceted revenue model starting to emerge.

Please visit Search Engine Land for the full article.

https://searchengineland.com/google-takes-baby-steps-to-monetize-google-assistant-google-home-315743

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New Google smart bidding signals coming: price competitiveness, seasonality for Shopping campaigns

Mobile app ratings will also soon be among the signals Google uses in automated bidding.

Please visit Search Engine Land for the full article.

https://searchengineland.com/new-google-smart-bidding-signals-coming-price-competitiveness-seasonality-for-shopping-campaigns-315747

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Searching for facts, directions, local businesses are top digital assistant use cases, says survey

Smart speaker ownership jumped from 23 percent to 45 percent of respondents since last year’s survey from Microsoft.

Please visit Search Engine Land for the full article.

https://searchengineland.com/searching-for-facts-directions-local-businesses-are-top-digital-assistant-use-cases-says-survey-315641


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