Google updates Search Quality Evaluator Guidelines

The updates add guidelines on content expertise and interstitial pages, while lumping “E-A-T” in with “Page Quality.”

Please visit Search Engine Land for the full article.

https://searchengineland.com/google-updates-search-quality-evaluator-guidelines-317189

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Conductor adds audience demographics and social media analytics to Searchlight platform

Multi-channel analytics are also available in a closed beta.

Please visit Search Engine Land for the full article.

https://searchengineland.com/conductor-adds-audience-demographics-and-social-media-analytics-to-searchlight-platform-317170

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Google Ads unveils several fine-tuning controls for bidding strategies

Campaign-level conversions and a new smart bidding strategy are among the new features.

Please visit Search Engine Land for the full article.

https://searchengineland.com/google-ads-unveils-several-fine-tuning-controls-for-bidding-strategies-317141


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Google says image search referrals will not get new source URL (but forgets to tell us)

The company teases publishers with more traffic data and then retracts that offer.

Please visit Search Engine Land for the full article.

 https://searchengineland.com/google-says-image-search-referrals-will-not-get-new-source-url-but-forgets-to-tell-us-317135

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Nextdoor emerges as a location marketing destination

Claiming pages and managing your reputation with customer ratings and reviews on this hyperlocal platform calls for a closer look from local business.

Please visit Search Engine Land for the full article.

https://searchengineland.com/nextdoor-emerges-as-a-location-marketing-destination-316830

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Microsoft goes open source with one of its Bing algorithms

Microsoft’s Space Partition Tree and Graph algorithm enables developers to apply vector search to traditional, audio and visual queries.

Please visit Search Engine Land for the full article.

https://searchengineland.com/microsoft-goes-open-source-with-one-of-its-bing-algorithms-317114

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Mobile, desktop search traffic split may have stabilized at roughly 60% – 40%

Hitwise found an average of 61.3% of searches across key categories were initiated on mobile devices.

Please visit Search Engine Land for the full article.

https://searchengineland.com/mobile-desktop-search-traffic-split-may-have-stabilized-at-roughly-60-40-317091

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