When analysis of behavior focuses on query relationships, we find searches are seldom linear and occur in clusters that don’t necessarily align with funnel-like behavior.
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https://searchengineland.com/leveraging-data-science-to-illuminate-the-modern-consumer-decision-journey-316799
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Please visit Search Engine Land for the full article.
https://searchengineland.com/leveraging-data-science-to-illuminate-the-modern-consumer-decision-journey-316799
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